She seemed excited and nervous about the approaching wedding day, but lamented that her family and spouse were about to spend the better part of their savings – a mind-boggling 60 lakh rupees (~100,000$) – for a not-so-big wedding in a big Indian city.
That means she probably won’t have any money to travel in 2018. Hopefully by 2019, they’ll settle down in a new rented apartment and will be able to take atleast one holiday. Where should they go, she asked me curiously.
I couldn’t find the words to tell her this, but it’s lingering in my mind, so I’m going to tell you: don’t put off your travel dreams in 2018.
I recently found myself walking the aisles of a fancy mall in Bangkok, looking to buy a winter jacket for my upcoming trip to Switzerland – where I’ll be trying skiing for the first time in the Alps! As I walked past shop after shop selling trendy clothes, footwear, accessories, cosmetics and electronics, I was consumed by a materialistic urge to buy whatever I could afford.
As someone who has studied marketing at university and been associated with the industry for over eight years, I’ve been privy to what goes behind those subtle marketing messages. Right from the latest fashion trends, to upgrading your electronic gadgets, to throwing a lavish wedding, to buying a diamond ring worth three months of your salary (seriously, that’s a thing now!) – marketing agencies understand how to make us crave material possessions. The question we have to ask ourselves is, do these possessions really fulfil us?
If you ask me, it’s not the contents of my bags (or everything I owned until four years ago) that has ever filled me with joy. It is chatting with Buddhist monks about life and detachment in a remote Thai temple, feasting on a traditional beyayenetu platter at a local eatery in Ethiopia and hiking by myself in the snow-covered German Alps. And money can buy those experiences if we choose to spend it on the things that matter.
Back in 2012, I won an adventure trip to the remote Socotra island with alien-like plant life in Yemen. Unfortunately, I didn’t have enough money to buy a flight ticket to Yemen then, and postponed my trip indefinitely. An ugly war has taken over Yemen since, nearly destroying the country and access to Socotra. It’s heartbreaking.
Back in 2014, I considered spending a month on the island of Dominica, labelled the ‘Caribbean’s nature island’ and said to be one of the most eco-friendly countries in the world. But I dropped the idea, thinking I could do it a few years later. Recently, a massive hurricane has nearly destroyed the country and its entire rainforest. As it tries to rebuild itself slowly, it seems like things will never be the same.
I’m not trying to say that we need to go everywhere right now. But civil unrest, natural disasters and the surge of tourists in countries that have recently opened to outsiders are making our dream destinations change quickly. If you can afford to travel somewhere meaningfully this year, do it.